"Kulimbikira, kuchita bwino" ndikuwonetsa phindu la kampaniyo ndi antchito ake, komanso chikhulupiriro choyambirira ndi cholinga chomwe kampaniyo ikufuna kuchita bwino.Kampani ya chikhalidwe imaumirira kukhulupirika, ndipo imalimbikitsa antchito kukhala olimba mtima potenga udindo, kulimbikitsa, kuchita bizinesi, ndi kudzipereka kuntchito.